Templates

Mind map templates for the way businesses think

61 ready-made templates and business frameworks. Every one opens straight into the editor as an editable map — start from a proven structure instead of a blank page.

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Strategy & Environment

7 templates

Read the market and the macro environment before committing resources.

Blue Ocean / ERRC Grid Break out of crowded competition by deciding what to eliminate, reduce, raise and create. Business Model Map the key building blocks of your business. PESTEL Analysis Scan the macro environment across political, economic, social, technological, environmental and legal factors. Porter's Five Forces Judge how attractive an industry is by mapping the five forces that drive competition and profit. SWOT Analysis Assess strengths, weaknesses, opportunities, and threats. VRIO Analysis Test whether a resource or capability can actually sustain an advantage across value, rarity, imitability and organisati... Value Chain Analysis Map Porter's primary and support activities to find where value and margin are really created.

Portfolio & Growth

8 templates

Decide where to invest, what to grow, and what to stop funding.

Ansoff Matrix Compare four growth routes — penetration, product, market and diversification — and their risk. BCG Growth–Share Matrix Classify products by market growth and share to decide what to fund, milk or divest. Build–Measure–Learn Loop Turn assumptions into small experiments and let the evidence decide whether to pivot or persevere. FLSR Framework Turn content that already works into your own: find it, list it, sort for the winners, then recreate it with your own an... GE–McKinsey Nine-Box Score industry attractiveness against competitive strength to rank and resource each business unit. Market Entry Strategy Choose which market to enter, how to enter it, and in what order — before committing budget. McKinsey 7S Diagnose why strategy fails to land by checking seven interdependent elements of the organisation. Three Horizons Balance today's core business with emerging bets and long-term options.

Decisions & Prioritisation

7 templates

Compare options objectively and agree on what to do first.

Buy vs Build vs Partner Choose how to obtain a capability: buy the product, build it, or partner with someone who already has it. Cost–Benefit Analysis Put a number on what an option costs versus what it returns, including the intangibles. Decision Matrix Compare options against weighted criteria to decide. Decision Tree & Expected Value Lay out sequential choices, probabilities and payoffs, then pick the option with the best expected value. Eisenhower Matrix Sort tasks by urgency and importance to decide what to do now, schedule, delegate or drop. MoSCoW Prioritisation Fix scope under a fixed deadline by agreeing what must, should, could and will not be delivered. RICE Scoring Rank initiatives with Reach, Impact, Confidence and Effort to prioritise objectively.

Diagnosis & Thinking

7 templates

Make sense of messy problems before reaching for solutions.

5 Whys & Fishbone (Ishikawa) Drill past symptoms to the real root cause, then check it against the classic cause categories. Brainstorming A template for freely collecting ideas. Cynefin Framework Match your approach to the type of problem: clear, complicated, complex or chaotic. First Principles Thinking Strip a problem to fundamental truths and rebuild the solution from there instead of copying convention. OODA Loop Cycle faster than the competition: observe, orient, decide, act — then feed the result back in. Pareto Analysis (80/20) Rank causes by contribution to find the vital few that explain most of the impact. Six Thinking Hats Separate a discussion into six modes of thinking so facts, feelings, risks and ideas stop colliding.

Product & Customer

8 templates

Understand what customers need and how the funnel performs.

AARRR Pirate Metrics Track the customer lifecycle end to end and find exactly which stage is leaking. Customer Journey Map Trace what a customer does, thinks and feels at every stage, and where the experience breaks down. Design Thinking / Double Diamond Diverge and converge twice: understand the problem first, then build and ship the right solution. Jobs to be Done Describe what customers are really trying to accomplish — and why they hire or fire your product. Kano Model Classify features by how they affect satisfaction, so you invest where it actually shows up for customers. Marketing Plan Plan your marketing goals, channels, and budget. Sales Pipeline Track leads through your sales stages. Value Proposition Canvas Check that your offer actually relieves customer pains and creates real gains — not just features you like.

Execution & Performance

7 templates

Turn decisions into repeatable results and measure them.

Balanced Scorecard Measure performance across four perspectives instead of chasing financials alone. DMAIC / Six Sigma A data-driven project path for cutting defects and variation in an existing process. Kanban & Flow Metrics Manage work in progress with explicit limits, and read the flow metrics that reveal where work stalls. OKR / Goals Set objectives with measurable key results. PDCA Cycle Run small, fast improvement loops: plan a change, try it, check the result, then standardise or adjust. Process / SOP Document a repeatable process step by step. Theory of Constraints Find the single bottleneck limiting throughput, fix it, then move to the next one.

Planning & Operations

8 templates

Everyday structures for meetings, projects and onboarding.

Annual Planning Turn last year’s results and this year’s priorities into a small set of goals, initiatives and a quarterly roadmap. Meeting Notes A standard structure for recording meeting outcomes. Onboarding Plan Guide a new team member through their first 30 days. Post-Mortem / Retrospective Review a finished piece of work without blame: what happened, why, and what changes next time. Project Planning A project plan: goals, tasks, and resources. RACI Matrix Make accountability explicit per activity: who does it, who decides, who is consulted and who is informed. Stakeholder Mapping Plot who matters by power and interest, then agree how each group should be engaged. Weekly Review A short recurring ritual to look at results, clear blockers and commit to next week’s priorities.

People & Organisation

5 templates

Align the team, lead change and grow the people who deliver the work.

Competency / Skills Matrix Map who can do what and how well, to expose single points of failure and plan development. Kotter's 8-Step Change Model Lead a change programme through eight steps, from creating urgency to anchoring the new way in the culture. One-on-One Meeting A repeatable agenda for a manager and direct report: progress, blockers, feedback and growth. Situational Leadership Match your leadership style to how ready the person is for this specific task: direct, coach, support or delegate. Team Canvas A one-page agreement on why the team exists, what it values, who does what and how it works together.

Finance & Value

4 templates

Test whether the numbers work before committing money and effort.

Break-even & Margin Analysis Work out the volume or price at which the business covers its costs, and how sensitive that point is. Budget Planning & Forecast Build a budget from revenue drivers and cost assumptions, then test it against realistic scenarios. Investment Appraisal Compare investment options with discounted cash flow, payback and the non-financial factors that decide it. Unit Economics Check whether one unit of the business — one customer, order or subscription — makes money on its own.